GM Grabs Luke Bryan For Marketing

General Motors Company’s Chevrolet brand is partnering with superstar Luke Bryan in marketing to country music fans.
The sponsorship comes after Chevrolet ended its relationship with Michigan native Kid Rock last year.
GM and Chevy were criticized for sponsoring Kid Rock’s 2015 summer concert series because of the rocker’s past use of the Confederate flag. The brand had also used Kid Rock’s music in its advertising.